NEW BALANCE
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This project was in collaboration with New Balance. The objective was to capture authentic and engaging ambassador content for social platforms on an ongoing basis for two years. The content was launched both authentically on this ambassador’s profile as well as New Balance and New Balance Running platforms, in conjunction with the launch of a female running collective.
The ambassador was sent new product monthly with a creative brief and we worked together to plan, shoot and execute both the ambassador and New Balance’s vision for the content. The content included both photos and videos used for high quality social media content showcasing the brand, product and special collaborations.
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